Rebranding KADRA, a New Identity for the Leader in Access Systems
In 2019, the company KADRA, previously known as Aluterm Group, underwent a significant rebranding process, marking a new stage in its evolution in the automated access systems market. This transformation caught the attention of the Romanian business press, highlighting the importance and impact of this change.
Monitorul de Cluj emphasized that, after 27 years of activity, KADRA decided to integrate all its divisions into a single business process, functioning synergistically to offer clients complete solutions in the field of access systems. Andreea Strugaru, Managing Partner KADRA, stated: “We are an engineering company that, after 27 years of existence, decided to make an organizational upgrade of the business.”
Ziarul Financiar highlighted the relaunch of the company’s visual identity, mentioning that it reflects the professionalization and evolution of KADRA towards a new business model. The publication noted that the new visual identity symbolizes the integration of divisions and the offering of integrated solutions to clients.
Forbes Romania also addressed the launch of KADRA’s new identity, highlighting the company’s strategy to adapt to market demands and strengthen its position as a leader in the field of automated access systems.
This media coverage reflects the increased interest of the business press in KADRA’s strategic transformations and underscores the importance of rebranding in consolidating the company’s market position.
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